The value of choices we make in life

Watch this presentation and after think about all the things you have bought and also intend to buy in the near future, analyze their value, because this is the real trick!
One very good example, why some still prefer to buy a iPhone 4 along with an expensive unnecessary subscription (which is mandatory if you want a cheap terminal) rather than buying a last generation Android phone (like HTC Desire HD or Nexus S) and get pretty much the same result while spending half the money when draw the line at the end of a 2 year subscription?
O dear, is it worth that much?? :)

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